Our Story

From Badass Tote Girl to byBTG

Our journey began with a vision Badass Tote Girl, a brand rooted in empowerment, individuality, and fearless self-expression. More than just bags, it was a movement.. one that encouraged confidence, creativity, and authenticity in every aspect of life.

Over the years, this brand has been our greatest teacher. It has opened doors, revealed challenges, and gifted us with invaluable lessons. It has shown us the power of resilience, the beauty of evolution, and the importance of staying true to our purpose.

To us, being badass is more than a mindset, it’s a way of life. It means pushing past limitations, embracing growth, and unapologetically pursuing our passions. But most importantly, it means building a community that uplifts and inspires.

From students carrying our totes in high school to professionals stepping into new chapters, you have been with us through every phase. Growing alongside you has been one of our greatest privileges, and it was that growth that led us to our next chapter.

We embraced a new evolution, byBTG. This wasn’t a departure from our roots, but a deeper commitment to our purpose. The essence of Badass Tote Girl remains, but our vision has expanded.

byBTG is a canvas for self-expression, creativity, and meaningful connections. It represents our journey, the lessons we’ve learned, and the exciting future ahead. As we continue to grow, we invite you to do the same, to embrace who you are, to evolve boldly, and to create your own path.

This is more than a brand. This is a space for all of us. Let’s keep growing, together.